Promote This!
- Dhruv Viswanath
My journey began with a simple text message 3 days before The YP foundation’s Music Promotion Workshop. I was excited on the prospect of meeting many amazing artists, all of whom were willing to lend us their knowledge. The chance to meet Sahil Makhija from Deamonstealer, Jishnu Dasgupta from Swarathma, Gaurav Vaz from The Raghu Dixit Project, Neysa Mendes, an prominent publicist, Surojit Dev from Them Clones and Dev Bhatia from Jalebee Cartel, seemed just too good to pass up.
Upon scrolling down further on the message, I found my eyebrows raised when I learnt that the workshop was in the nether regions of New Delhi North West part of New Delhi
I walked in to the workshop late and with a guitar on my back. A room full of faces stared as I stumbled to find my seat. I walked in and saw Sahil Makhija talking about the various parts of the music industry nationally and internationally. During the workshop, there was lots of friendly banter flying across the room, everything from weird cooking recipes to toilet humour!
Gaurav Vaz spoke on his experiences with The Raghu Dixit Project and the various aspects of performing and recording as a band. Sahil Makhija made a reappearance along with Neysa Mendes. They provided the prospective musicians out there with ideas on how to create press kits, promote music through physical media, being legally aware, interacting with fans and even performance tips. Sahil, being the owner of a record label, spoke a lot about the need for high quality recording and good demos.
Jishnu Dasgupta, shortly followed after, speaking about the various social networking mediums and how they must be used to maximize the potential for promotion. Surojit Dev, spoke on how to take on sponsorships and how to set up presentations and of course the all important pitch to sponsors. Finally, Dev Bhatia spoke on making jingles for advertisement and videos, and also about the most fascinating thing about the music industry, luck!
The excitement of the workshop carried well after the end of the workshop with interactions between many of the attendees and the speakers. A small jam session ensued towards the end furthering the success of the workshop.
To my surprise, shortly after the workshop, I was approached by Swarathma to be the opening act to their concert, at Hard Rock Café, New Delhi
All in all, even though the location seemed inconvenient, it was well worth it. The YP Foundation managed to do yet another sensational job!
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